Possible Challenges
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Counter - Solution
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Reasons for replacing current information and advertising boards to holographic displays
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Advancing into a futuristic smart nation, and to also counter the problem of visual obstruction from certain angles
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Reason for an accompanying mobile application
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According to our surveys, most commuters will be on their phone most of the time, therefore, the application will prompt the user to look up to the holographic display if there is a message. This way, The message will overlap whatever the user is doing on the phone.
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The ability to getting people to use the mobile application
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With the benefits of free Wi-Fi given to the commuters, they would be required to input their necessary data into the mobile application, and thus granting access to use the Wi-Fi.
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People that have no mobile phone or difficulties with using the mobile application / connecting to the Wi-Fi
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For commuters who have no mobile phone, they are able to be entertained by the holographic projections of advertisements and when they want to alight, they can look out for the light to follow the other commuters who are alighting. As for the commuters who have difficulties using the mobile application or connecting to the Wi-Fi, in-app tutorials and holographic advertisements on how to connect to the system.
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Will this idea result to having commuters paying a higher travel fare?
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This will not be a major factor affecting the travel fare. Costs will be break even with advertising revenues.
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Methods/Procedure
According to a government survey, majority of the Singaporeans take public transport on a regular basis. Therefore, we aim to resolve any prominent problems commuters face. However, public transport can be in many forms for example taxi, bus, train. Hence, we created a survey for Singaporeans from all walks of life to identify the types of public transport they take. We found out that most of the Singaporeans take bus and train to their destination. We then further probe on the problems they face while taking the public transport.
According to a government survey, majority of the Singaporeans take public transport on a regular basis. Therefore, we aim to resolve any prominent problems commuters face. However, public transport can be in many forms for example taxi, bus, train. Hence, we created a survey for Singaporeans from all walks of life to identify the types of public transport they take. We found out that most of the Singaporeans take bus and train to their destination. We then further probe on the problems they face while taking the public transport.
After the survey is done, from the data we collected, we further improvised our idea to cater to the needs of the commuters.
Once we have finalized our idea, we will send our proposal to the Land Transport Authority (LTA) as they are the target audience for our proposal.
Once we have finalized our idea, we will send our proposal to the Land Transport Authority (LTA) as they are the target audience for our proposal.
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